This is OpenMinds

Truvisor was challenged by a lack of resources to run marketing campaigns and managing multiple brands, each of which required its own marketing efforts. It’s also difficult to communicate effectively when there are multiple external stakeholders involved.

The bank has subscribed to multiple social analytics software and needed a firm to consolidate these data & to make sense of the numbers.

Minimal visibility and data tracking in the sales supply chain with hopes to improve customer loyalty and engagement.

Nestlé Malaysia wishes to roll out a new series of products come mid 2021 but hopes to conduct an agile market penetration studies using an e-commerce and digital validation route.

Needed to catch up with large eCommerce players like Lazada & Zalora before completely losing their market share in the online retail space.

Local manufacturing and sportswear & sports gear brand owner with distribution dependency leading to lower profitability.

Wipro experienced a decline in E-commerce sales returns. Their Return on Ad Spend (ROAS) was below 1 despite a 5-digit ad spend while the Cost Per Acquisition (CPA) was on the rise.

URStore had to cope with challenges such as limited resource allocation and management, which were affected by the Covid-19 pandemic. This had an effect on the company’s operational efficiency and client prioritisation in order to convert high-interest leads.

Covid-19 has forced many organisations to rethink their e-business strategies and Vinda Malaysia wanted an objective viewpoint on their e-business unit’s performance in order to move forward.

Without a physical store, prospects and customers lack the in-store experience of familiar sales personnel that are able to create meaningful connections between the brand and in-store visitors. As a fully e-commerce brand, Jobbie set to discover new solutions to keep the brand consistently top-of-mind, especially in the competitive peanut butter market.