WeChat – One App for Everything – Part 2
WeChat has become one of the most widely used apps, with over 20million local users and 1billion global users, for good reason. ...
Content Marketing Insights Marketing Media OM x BFM Social Media
Insights
Read our thoughts and insights on digital marketing, technology, creatives, consultancy and startups.
WeChat – One App for Everything – Part 1
Imagine having only one app on your phone. Order and pay for your meals, pump your petrol, and keep up with your friends within a single app....
Content Marketing Insights Marketing Media OM x BFM Social Media
Advertising to the Younger Demographic with TikTok
As of 2019, the app has 1 billion downloads, 500 million active users worldwide, and 4 million users in Malaysia alone...
Content Marketing Marketing Media OM x BFM Social Media
Ephemeral Videos: Instagram Stories, YouTube Reels, and LinkedIn Student Voices
When Instagram launched the ‘Stories’ feature in 2016, the consensus was that it was unnecessary and a mere knock-off of Snapchat. Well, look at them now. After overtaking Snapchat, it’s been called Instagram’s ‘smartest move yet’, and other platforms were quick to take a page......
Content Marketing Marketing Media OM x BFM Social Media
Top Facebook Updates | Quarter 3 of 2018 [Part 2]
Facebook’s vice president of European, Middle Eastern and African operations once predicted that the platform will be 100% video in less than 5 years....
Blog Insights
Top Facebook Updates | Quarter 3 of 2018 [Part 1]
It goes without saying that businesses in today’s world require an online presence and while many startups and smaller brands may hold off on investing in building a website, they do however rely on Facebook to provide their business with the much needed digital presence....
Blog Insights
OM x BFM | January 2018
OM x BFM is a recap of our monthly podcast with our friends at BFM (Listen to the full episode here). In January 2018, we’ll be looking at a few major updates from Facebook that will affect businesses on the social media platform....
Insights Media OM x BFM
8 Sure-fire Tips to Enhance Your Brand’s Social Media Profile in An Hour or Less!
Want to enhance your brand's online presence to captivate your potential customers? Here's how you can do it with these 8 sure tips to achieve just that! ...
Best Practices Branding
OM x BFM | December 2017
OM x BFM is a recap of our monthly podcast with our friends at BFM (Listen to the full episode here). In December 2017, we’ll be looking at a few new features on Instagram as well as an ad buying update from Facebook that we know marketers will like!...
Insights Marketing Media OM x BFM
How to Become a Copywriter in 3 Simple Steps
Anyone can become a copywriter, but the question is: do you have what it takes to become a good copywriter? Wait for no longer, here is how you can get started with your journey to becoming a good copywriter with just three simple steps! ...
Best Practices Content Marketing
Digital Branding [Part 2]: The Results
Digital branding is crucial to make sure your brand gets the attention it deserves in the era of digital. Here are some further readings on digital branding to help you bring your brand to the next level. ...
Best Practices Branding Social Media
5 Words That Describe the Need of Today’s Gen-Social Media
Have you ever wondered what is the scene in social media like in the current era? From Gen X to Gen Y, here is what you need to know about the need of current generation in the social media space. ...
Insights Social Media
Maximising Your Time As A Startup
Time is important due to its progressive nature. But the bigger question is: how do you make progress as a startup? There's one simple answer for that, maximising your time as much as possible. But how? Well, here's how exactly you can do that....
Blog Startup
Decision Making for Startups
We make decisions every day, be it deciding what to eat for lunch or what to do during spare time. Yet, we often find it hard to make decisions and why is that a recurring theme? Let's discuss a few tips to get you started with making the right decisions. ...
Best Practices Blog Startup
Digital Branding [Part 1]: The Benefits
Branding is simple and it should be. The goal is to establish a recognisable name, symbol, design, outlook that serves as a unique identity of a product or service. It tells of your story and the experience that customers can expect. It boils down to perception. So, what is digital branding?...
Best Practices Marketing Social Media
3 Modern SEO Basics for Your Brand: Technical Relevancy [Part 3]
Search Engine Optimisation, SEO, is the key to exposing your brand to a greater reach. In this article, we will take a look at how technical relevancy can help with SEO....
Best Practices Marketing
3 Modern SEO Basics for Your Brand: Context Relevancy [Part 2]
Optimizing search engine ranking for your brand is not difficult but it requires a specific set of conditions for you to get there. In this part, we will be taking a look at how context relevancy can help in search engine optimization. ...
Best Practices Marketing
3 Modern SEO Basics for Your Brand: Content Relevancy [Part 1]
It is an unpleasant experience not knowing what content is best for your brand for search engine to grow a liking on it. Worry not, here are some few tips and tricks that can help to achieve content relevancy for your website. ...
Best Practices Marketing
Malaysia’s Online Shopping Scene in 2012 [INFOGRAPHIC]
The eCommerce field in Malaysia has been growing steadily in the past few years. Here is some information that we have gathered regarding Malaysia's online shopping scene in 2012. ...
Infographics Insights
The Fuss About SoLoMo And How It Affects Your Small Business
When businesses and brands around the world are getting accustomed to social media networks, a new buzz word has come to town – SoLoMo, “Social”, “Local” and “Mobile”. So how SoLoMo is relevant in your business? Let's take a look. ...
Blog Insights Marketing Startup
5 Types of Engaging Social Media Posts
Posting on social media might seem like a simple-enough step that requires minimal thoughts. However, creating engaging social media posts that is helpful for your business is another topic of its own. Here are some of the types of engaging social media posts to help you achieve that. ...
Best Practices Content Marketing Social Media
How to Preserve Creativity on Social Media
Trying to stay creative is hard even for dedicated creators and sometimes, the "creative juice" that we rely on making creative works would dry out without us noticing in the first place. Here are a few tips that might help you to preserve some of that juice....
Best Practices Content Marketing Marketing Campaigns Social Media
5 Types of Facebook Fans and How to Win Them
Facebook is one of the largest social media in today's world and having fans in this platform would mean successfully establishing a strong presence in the world of social media. in this article, we will look at a few types of Facebook fans and how to win them. ...
Insights Social Media
3 Simple Ways to Build Your Net Worth With Social Media
The term ‘net worth’ is commonly used as a reference to monetary value – through accumulating of assets. However, building your net worth the same way by accumulating huge number of social media accounts, fans or followers isn’t exactly it....
Best Practices Content Marketing Insights Social Media
Social Only Exclusives
Exclusivity is not a new marketing strategy. It has always been a friend of both marketers and consumers. Whether it is a service or a product, exclusivity has the ability to make one feel special, appreciated and belonged. So how do we offer exclusivity? Let's take a look....
Insights Marketing Social Media
Are You Integrating Your Social Media Marketing Efforts?
Social Media is more than just space for you to chat with your friends. When put under the right hand, social media can be used to achieve excellent marketing result. Here is what you need to know about social media to start bringing your marketing effort to the next level. ...
Marketing Social Media
The Top 4 Social Media Trends in 2017
The role of social media has gained increasing growth over the years. It is critical to understand the current trends in social media to achieve the optimal outcome in getting your brand or business the recognition it craves about. ...
Insights Social Media