DIGITAL MARKETING
Design, develop, and deploy.
DIGITAL MARKETING
Design, develop, and deploy.
Design digital marketing strategy, build strategic content, communicate with customers everywhere, and analyze customer insights.
Corvan Asia
Problem
Local manufacturing brand with dwindling sales as they struggle to compete on the smart cleaning products segment in a market dominated by international juggernauts such as Dyson, Roborock & Xiaomi.
Solutions
Focus on traffic generation activity to quickly test & search for right target audience by applying market research principles and test with offers that work to drive e-commerce sales on Shopee & Lazada e-malls through consistent optimisation.
Outcomes
2.4x monthly sales generated within 2 weeks of campaign launch with a ROAS (return on ad spend) of 11.5x.
Performance Marketing
GNC Malaysia
Problem
Physical retail outlets everywhere were badly hit due to Covid-19 and GNC Malaysia needed to ramp up its digital efforts to drive traffic to its e-commerce store.
Solutions
Combination of social content marketing with Facebook advertising which gave a huge boost in digital sales.
Outcomes
Peak ROAS (return on ad spend) was hovering around 30x.
Social Media Management, Performance Marketing, E-Commerce
Maxx Sports
Problem
Local manufacturing and sportswear & sports gear brand owner with distribution dependency leading to lower profitability.
Solutions
Established multiple digital ads channels to directly reach existing & potential customers to drive direct sales on Shopee & the brand’s e-commerce store.
Outcomes
4x average monthly sales generated within 2 weeks of campaign launch with a ROAS of 3.5x.
Campaign Management, E-commerce, Performance Marketing
HOW WE CAN HELP.
Digital Experience
Redesigning your customer journey and creating exceptional customer experience on all digital mediums with data analytics.
Digital Sales
Setting the right agenda, developing the right digital sales funnels, and optimising against the right digital ads to drive conversion be it for e-commerce or lead generation.
Content Marketing
Translating brand and sales-driven messages into bite-sized content suitable for consumption on multiple digital channels and online media.
Integrated Data Analytics
Drawing deeper insights from audience, behavioural & conversion data to better understand, segmentise & optimise your channels for effective online marketing & remarketing.
MEET OUR EXPERTS.
Randy Too
Co-founder of OpenMinds
Having joined OpenMinds since its inception, Randy acts as the main liaison between clients and the internal talents. His experience in analytics, digital marketing and web development allows him to effectively manage a diverse portfolio of brands, ranging from education, retail and even finance where he actively drives online initiatives & digital campaigns.
Ng Xien Puo
Founder of DriveFunnels
Xien Puo (XP) leads the digital performance arm of OpenMinds, with the goal of creating & optimising digital customer acquisition journey for brands. He has led digital acquisition projects across various industries including property, insurance, finance, fashion retail, and health care - raking in over 4 figures in lead generation and 8 figures in online sales. His familiarity with various ads platforms, conversion funnel development, marketing automation, web analytics and conversion optimisation enabled him to assist brands in developing an integrated digital strategy and formulating multi-channels digital campaign & media plan.
Ryan Ng
Co-founder of Drive Funnels
Ryan's experience as a digital consultant allowed him to work on digital strategies, content and channel management with a range of renown brands from the telecommunications, F&B, FMCG, healthcare, education, hospitality, and retail industry. His active involvement in the consultation & development of a digital ecosystem and social media advertising process has helped brands turn business problems into effective digital strategies.
WHY CHOOSE US.
Acceleration
High implementation speed and laser-focused on driving commercial growth for your business & brand.
Enabling
We aim to bring long term growth over short term bursts. We focus on the transformation of e-business using digital ads, social media, content marketing and data analytics.
Data-driven
We believe that behind every successful digital strategy is an integrated structure of analytics. Every action and optimisation taken by us are always backed by data from extensive research and analysis. We prefer to test and learn with real feedback instead of relying on marketing traditions, dogmas or conventions.
Diagnostic
Conduct of careful assessment into the commercial aspects of the client’s business allows us to design sound digital marketing strategies and prioritisation hierarchies.
CONNECT WITH US.
Drop us a line and let us help you get further
Address:
OM CONNECT SDN BHD (1017397-U) (OpenMinds™ Resources)
C-1-05, Centum @ Oasis Corporate Park
No. 2, Jalan PJU 1A/2, Ara Damansara,
47301 Petaling JayaM
Selangor, Malaysia
Email us:
create [at] openmindsresources.com