WeChat – One App for Everything – Part 2
WeChat has become one of the most widely used apps, with over 20million local users and 1billion global users, for good reason. ...
Marketing
WeChat – One App for Everything – Part 1
Imagine having only one app on your phone. Order and pay for your meals, pump your petrol, and keep up with your friends within a single app....
Advertising to the Younger Demographic with TikTok
As of 2019, the app has 1 billion downloads, 500 million active users worldwide, and 4 million users in Malaysia alone...
Ephemeral Videos: Instagram Stories, YouTube Reels, and LinkedIn Student Voices
When Instagram launched the ‘Stories’ feature in 2016, the consensus was that it was unnecessary and a mere knock-off of Snapchat. Well, look at them now. After overtaking Snapchat, it’s been called Instagram’s ‘smartest move yet’, and other platforms were quick to take a page...
OM x BFM | December 2017
OM x BFM is a recap of our monthly podcast with our friends at BFM (Listen to the full episode here). In December 2017, we’ll be looking at a few new features on Instagram as well as an ad buying update from Facebook that we know...
Digital Branding [Part 1]: The Benefits
Branding is simple and it should be. The goal is to establish a recognisable name, symbol, design, outlook that serves as a unique identity of a product or service. It tells of your story and the experience that customers can expect. It boils down to...
3 Modern SEO Basics for Your Brand: Technical Relevancy [Part 3]
Search Engine Optimisation, SEO, is the key to exposing your brand to a greater reach. In this article, we will take a look at how technical relevancy can help with SEO....
3 Modern SEO Basics for Your Brand: Context Relevancy [Part 2]
Optimizing search engine ranking for your brand is not difficult but it requires a specific set of conditions for you to get there. In this part, we will be taking a look at how context relevancy can help in search engine optimization. ...
3 Modern SEO Basics for Your Brand: Content Relevancy [Part 1]
It is an unpleasant experience not knowing what content is best for your brand for search engine to grow a liking on it. Worry not, here are some few tips and tricks that can help to achieve content relevancy for your website. ...
The Fuss About SoLoMo And How It Affects Your Small Business
When businesses and brands around the world are getting accustomed to social media networks, a new buzz word has come to town – SoLoMo, “Social”, “Local” and “Mobile”. So how SoLoMo is relevant in your business? Let's take a look. ...
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