Case Studies

We create ideas, deploy strategies, and deliver solutions for clients to strengthen their businesses all over the globe. Our pool of talented designers, coders, thinkers, and project managers in Malaysia, Hong Kong, and Singapore offices have been delivering digital solutions across different markets since 2011. We focus on delivering practical solutions that scales well with your business.

Digital Transformation

Digital transformation projects of all scale, shape or size interest us. Driving business progression and growth is what really matters to us here at OpenMinds®.

Our data-driven and analytics approach has helped multiple clients gained confidence in the digital space by designing bulletproof customer journeys and experience that translated into results, propelling the business forward.

case-study-digital-marketing-bonia-braun-buffel

Pillars of Training Sessions

Core Employees Participation

Bonia & Braun Büffel

| Retail

Following the pandemic, Bonia & Braun Buffel faced declining online conversions as well as low brand consideration among target consumers for leather goods. Furthermore, a lack of execution and management competency restricts effective strategy development and growth.

Solution

To identify areas for improvement, we examined online touchpoints such as the omnichannel ecosystem, website CRO, and marketing content. We assessed employee skills and roles while also optimising workflows through targeted workshops and implementing a data-driven funnel strategy for more effective and streamlined outcomes.

Digital Audit, Training

Corvan

| Home Appliances

Local manufacturing brand with dwindling sales as they struggle to compete on the smart cleaning products segment in a market dominated by international juggernauts such as Dyson, Roborock & Xiaomi.

Solution

Focus on traffic generation activity to quickly test & search for right target audience by applying market research principles and test with offers that work to drive e-commerce sales on Shopee & Lazada e-malls through consistent optimisation.

Outcome

2.4x monthly sales generated within 2 weeks of campaign launch with a ROAS (return on ad spend) of 11.5x.

Data Analysis & Reporting, Digital Execution, Digital Strategy, Funnel Design, Performance Marketing, Retail Analysis

case-study-digital-marketing-corvan-asia

2.4X

Monthly Average Sales

11.5X

ROAS

case-study-digital-marketing-gnc-malaysia

30X

ROAS

GNC Malaysia

| Health & Wellness

Physical retail outlets everywhere were badly hit due to Covid-19 and GNC Malaysia needed to ramp up its digital efforts to drive traffic to its e-commerce store.

Solution

Combination of social content marketing with Facebook advertising which gave a huge boost in digital sales.

Outcome

Peak ROAS (return on ad spend) was hovering around 30x.

Consultancy, Content Planning, Data Analysis & Reporting, Digital Execution, Digital Strategy, Performance Marketing

Maxx Sports

| Sports Apparel

Local manufacturing and sportswear & sports gear brand owner with distribution dependency leading to lower profitability.

Solution

Established multiple digital ads channels to directly reach existing & potential customers to drive direct sales on Shopee & the brand’s e-commerce store.

Outcome

4x average monthly sales generated within 2 weeks of campaign launch with a ROAS of 3.5x.

Data Analysis & Reporting, Digital Strategy, Funnel Design, Performance Marketing

case-study-digital-marketing-maxx-sports

Monthly Average Sales

3.5X

ROAS

case-study-digital-transformation-robert-bosch

100mil+

Products tracked globally

50K+

B2B Users

14+

Active countries

Robert Bosch

| Supply Chain

Minimal visibility and data tracking in the sales supply chain with hopes to improve customer loyalty and engagement.

Solution

An entire digital transformation roadmap that is divided into 5 different components: product movement tracking, warehouse tagging, CRM, loyalty and data analytics.

Outcome

Global rollout in Europe, APAC, China and North America. Tracks almost 200 million inventories. Overall sales uplift.

Consultancy, Data Analysis & Reporting, Data Point Planning, Development & Integration, Digital Strategy, Requirement Gathering, UI / UX Design

Sime Darby Oils

| Agriculture

Sime Darby Plantation’s legacy systems were slow, resulting in costly upgrades that limited the adoption of newer processes, as well as a lack of comprehensive communication among various systems in their ecosystem. Furthermore, information gaps, manual workflow handling, spreadsheet processes, and the lack of system-based controls all contribute to inconsistencies in data accuracy and oversight.

Solution

We created adaptable software for SDPB that allows for integration with existing systems and the development of new modules. This ensures ownership while avoiding long-term vendor ties and fees. We collected accurate data at key points using mobile and IoT technology. For non-digitizable processes, frontline employees used mobile apps, while data from digitised peripherals was centralised for further processing.

Outcome

Launched first phase in April 2020 and development was completed in end-2021 to include support for other countries around the world.

Consultancy, CTO For Hire, Data Analysis & Reporting, Data Consolidation, Data Point Planning, Development & Integration, Requirement Gathering, UI / UX Design

case-study-digital-transformation-sime-darby

100%

System Uptime

< 3s

Average response time

SOGO

| Retail Mall

Needed to catch up with large eCommerce players like Lazada & Zalora before completely losing their market share in the online retail space.

Solution

An integrated eCommerce system was built with complex integrations between SAP, Microsoft LS Retail and Ulysses CRM that collectively manages data synchronisation of customer data, login information, inventory, POS sales, and accounting entries and documentation for order fulfilment.

Outcome

The eCommerce store and S Card loyalty program now handles more than half a million customers.

Consultancy, Data Analysis & Reporting, Data Point Planning, Development & Integration, Requirement Gathering, Retail Analysis, UI / UX Design

Wipro Unza

| FMCG

Wipro experienced a decline in E-commerce sales returns. Their Return on Ad Spend (ROAS) was below 1 despite a 5-digit ad spend while the Cost Per Acquisition (CPA) was on the rise.

Solution

The E-Commerce Facebook Ads (Shopee CPAS) underwent an audit to pinpoint areas for improvement. Following the audit, we segmented brands and product lines, tailoring specific value propositions to each. Simultaneously, we conducted precise audience segmentation and implemented ad optimisation on a weekly basis to enhance overall campaign performance.

Digital Audit, Performance Marketing

100%

Increase in ROAS

Tech & Development

Delivering practical business solutions by leveraging on technology to tackle real business challenges.

4mil+

Unique website visitors in 7 days

100K

Concurrent users per hour

Simultaneous Country Launch

JobStreet by SEEK

| Recruitment

JobStreet was unable to hold physical career fairs due to the pandemic, which disrupted their traditional recruitment strategy. They also had to deal with manual data entry processes for various employer information, which resulted in significant inefficiencies. The lack of a Content Management System limited their ability to manage content, limiting their ability to respond quickly to changing market demands.

Solution

We deployed a tailored Virtual Career Fair (VCF) on WordPress with features like live chats, interview scheduling, Zoom integration, and streamlined data management. This reduced manual input by 70%, boosting efficiency and enabling real-time data visualisation. The VCF model was successfully replicated for deployment in six countries, highlighting its practical and global applicability.

Consultancy, Development & Integration, UI / UX Design

Nestlé Malaysia

| FMCG

Nestlé Malaysia wishes to roll out a new series of products come mid 2021 but hopes to conduct an agile market penetration studies using an e-commerce and digital validation route.

Solution

OpenMinds developed an e-commerce store using Shopify Plus and integrated the backend with a CRM software and multiple analytic tools to provide customised consumer insights that ranges from product purchases, customer interactions, sign-ups, to price optimisation.

Outcome

An analytics dashboard was deployed and accessed by the R&D team, offering daily reporting on consumer insights.

Consultancy, Data Analysis & Reporting, Development & Integration, Digital Audit, Digital Strategy, Funnel Design, Performance Marketing, Retail Analysis, UI / UX Design

case-study-digital-transformation-nestle-malaysia

100mil+

Products tracked globally

50K+

B2B Users

14+

Active countries

Robert Bosch

| Supply Chain

Solution

An entire digital transformation roadmap that is divided into 5 different components: product movement tracking, warehouse tagging, CRM, loyalty and data analytics.

Outcome

Global rollout in Europe, APAC, China and North America. Tracks almost 200 million inventories. Overall sales uplift.

Consultancy, Data Analysis & Reporting, Data Point Planning, Development & Integration, Digital Strategy, Requirement Gathering, UI / UX Design

Sime Darby Oils

| Agriculture

Sime Darby Plantation’s legacy systems were slow, resulting in costly upgrades that limited the adoption of newer processes, as well as a lack of comprehensive communication among various systems in their ecosystem. Furthermore, information gaps, manual workflow handling, spreadsheet processes, and the lack of system-based controls all contribute to inconsistencies in data accuracy and oversight.

Solution

We created adaptable software for SDPB that allows for integration with existing systems and the development of new modules. This ensures ownership while avoiding long-term vendor ties and fees. We collected accurate data at key points using mobile and IoT technology. For non-digitizable processes, frontline employees used mobile apps, while data from digitised peripherals was centralised for further processing.

Outcome

Launched first phase in April 2020 and development was completed in end-2021 to include support for other countries around the world.

Consultancy, CTO For Hire, Data Analysis & Reporting, Data Consolidation, Data Point Planning, Development & Integration, Requirement Gathering, UI / UX Design

100%

System Uptime

< 3s

Average response time

Sime Darby Property

| Property

Serenia Township is located away many miles away from KL and Sime Darby Property needed a website to convey the convenience and accessibility of the township. Client also wants to incorporate interactive elements into the website to make it more interactive.

Solution

The website has to be capable of highlighting three main unique selling points of the township, namely: Liveability, Accessibility and Community. The website was designed with a mobile-first approach that resembles a mobile app. Subtle animations and tappable interactions are embedded throughout the site to promote interactivity.

Outcome

OpenMinds was further awarded with many other website development projects with Sime Darby Property.

Development & Integration, UI / UX Design

Marketing Automation

Leveraging on the Constant Contact Lead Gen & CRM platform, we assist in designing marketing automation and sales funnel for lead nurturing and workflow management to improve brand's marketing efficiency.

50%

Increase in E-Mail Open Rates

Month in Return on Investment

26%

Increase in Sales

Jobbie

| Retail

Without a physical store, prospects and customers lack the in-store experience of familiar sales personnel that are able to create meaningful connections between the brand and in-store visitors. As a fully e-commerce brand, Jobbie set to discover new solutions to keep the brand consistently top-of-mind, especially in the competitive peanut butter market.

Solution

To improve the online experience, we implemented a monthly mass email blast with product information and promotions, as well as targeted landing pages. Furthermore, automated workflows were set up to retarget and re-engage customers to repeat purchases. This helped to increase Jobbie's brand recall and overall e-commerce efficiency.

Lead Gen & CRM, Marketing Automation

Truvisor

| Software Distribution

Truvisor was challenged by a lack of resources to run marketing campaigns and managing multiple brands, each of which required its own marketing efforts. It’s also difficult to communicate effectively when there are multiple external stakeholders involved.

Solution

We implemented an automated customer journey from ads to conversion that efficiently nurtures leads with minimal human involvement. This entailed using templated content on everything from landing pages to emails to expedite marketing material execution. To ensure accurate and efficient information transfer with external stakeholders, Constant Contact lead generation and CRM was integrated with multiple platforms.

Lead Gen & CRM, Marketing Automation

case-study-marketing-automation-truvisor

52%

Email Open Rate

> 5

Integrations across platforms

50%

Increase in lead conversion

25%

Increase in email link clicks

100%

Increase in productivity

URStore

| Warehouse & Logistic

URStore had to cope with challenges such as limited resource allocation and management, which were affected by the Covid-19 pandemic. This had an effect on the company’s operational efficiency and client prioritisation in order to convert high-interest leads.

Solution

We created automations to handle follow-ups, communication, and sales alerts for URStore, allowing for scalable growth while improving efficiency and adding a human touch to campaign strategies. This improved URStore's efficiency by reducing the time it takes to create assets with intuitive builders and eliminating the challenges associated with manual tasks and data consolidation.

Lead Gen & CRM, Marketing Automation

Training & Education

Learn a diverse range of topics without the nonsense. From digital transformation, to digital marketing, tech adoption, business management and creative skills, learn practical insights and real life experiences from a team that shares of what we do with a broad clientbase on a daily basis.

AIA Singapore

| Financial Planning

During the circuit breaker, AIA Singapore realised that it was an opportune time to equip their insurance agents with some basic social media skills in order to help boost sales through social media channels.

Solution

OpenMinds created three different digital manuals and workbooks – Beginner, Intermediary and Advanced. The manuals teach the agents how to develop their own digital content plan, evaluate & optimize their social media profiles, and produce social media content that will be geared towards a desired objective.

Digital Workbook, Personal Branding, Social Media Profile, Webinar

KL Hop On Hop Off KL & Penang

| Travel

The different business divisions within the organisation found it difficult to create effective digital marketing campaigns.

Solution

A 3 day intensive digital marketing training to ensure that the teams learn the basics of digital marketing, how to create a digital strategy for their industry and how to effectively measure the success of their campaigns.

HRDF, Training

case-study-training-education-kl-hop-on-hop-off

Vinda Malaysia

| Hygiene Products

Covid-19 has forced many organisations to rethink their e-business strategies and Vinda Malaysia wanted an objective viewpoint on their e-business unit’s performance in order to move forward.

Solution

In order to do so, OpenMinds was tasked to conduct a comprehensive digital audit to assess the internal capabilities in digital skills of the commercial unit and developed a 6-month program to upskill the team in e-commerce and digital marketing through a series of classes, workshops, hands-on projects, and consultations.

Consultancy, Digital Audit, Online Workshops

Data Management & Analytics

No matter what it is you’d like to uncover, we will work on crafting & deploying the right approach in data mining, data consolidation, data warehousing, data visualisation, and database management system.

CIMB Malaysia

| Banking

The bank has subscribed to multiple social analytics software and needed a firm to consolidate these data & to make sense of the numbers.

Solution

OpenMinds was engaged for 2 years to produce consolidated & integrated social media reports that comes with actionable recommendations, competitive analysis, user insights and channel analysis.

Outcome

CIMB Malaysia's marketing team was able to curate and design targeted campaigns and risk management responses accordingly. Thus increasing brand awareness and affinity respectively.

Consultancy, Data Analysis & Reporting, Data Consolidation

Nestlé Malaysia

| FMCG

Nestlé Malaysia wishes to roll out a new series of products come mid 2021 but hopes to conduct an agile market penetration studies using an e-commerce and digital validation route.

Solution

OpenMinds developed an e-commerce store using Shopify Plus and integrated the backend with a CRM software and multiple analytic tools to provide customised consumer insights that ranges from product purchases, customer interactions, sign-ups, to price optimisation.

Outcome

An analytics dashboard was deployed and accessed by the R&D team, offering daily reporting on consumer insights.

Consultancy, Data Analysis & Reporting, Development & Integration, Digital Audit, Digital Strategy, Funnel Design, Performance Marketing, Retail Analysis, UI / UX Design

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