The Impact of Artificial Intelligence on Performance Marketing
Artificial intelligence (AI) has become an essential tool for marketers to optimise their performance marketing efforts. This article explores the use of AI in performance marketing, what is performance marketing and the impact of AI on performance marketing.
7 Examples of Outstanding Performance Marketing Campaigns to Inspire You
As a vital marketing strategy, performance marketing’s primary goal is to drive measurable results and increase revenue by targeting specific audiences through various channels. This article explores 7 examples of outstanding performance marketing campaigns that inspire people, which we can learn from.
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7 Essential SEO Techniques to Boost Your Website Ranking
Search Engine Optimization (SEO) is crucial in digital marketing. This article explores 7 essential SEO techniques to boost the website ranking. If put into the right use, these techniques can help elevate the website ranking and its searchability in search engines.
WeChat – One App for Everything – Part 2
WeChat has become one of the most widely used apps, with over 20million local users and 1billion global users, for good reason.
WeChat – One App for Everything – Part 1
Imagine having only one app on your phone. Order and pay for your meals, pump your petrol, and keep up with your friends within a single app.
Advertising to the Younger Demographic with TikTok
As of 2019, the app has 1 billion downloads, 500 million active users worldwide, and 4 million users in Malaysia alone.
Ephemeral Videos: Instagram Stories, YouTube Reels, and LinkedIn Student Voices
When Instagram launched the ‘Stories’ feature in 2016, the consensus was that it was unnecessary and a mere knock-off of Snapchat. Well, look at them now. After overtaking Snapchat, it’s been called Instagram’s ‘smartest move yet’, and other platforms were quick to take a page…
Top Facebook Updates | Quarter 3 of 2018 [Part 2]
Facebook’s vice president of European, Middle Eastern and African operations once predicted that the platform will be 100% video in less than 5 years.
Top Facebook Updates | Quarter 3 of 2018 [Part 1]
It goes without saying that businesses in today’s world require an online presence and while many startups and smaller brands may hold off on investing in building a website, they do however rely on Facebook to provide their business with the much needed digital presence.
8 Sure-fire Tips to Enhance Your Brand’s Social Media Profile in An Hour or Less!
Want to enhance your brand’s online presence to captivate your potential customers? Here’s how you can do it with these 8 sure tips to achieve just that!