This is OpenMinds

Truvisor was challenged by a lack of resources to run marketing campaigns and managing multiple brands, each of which required its own marketing efforts. It’s also difficult to communicate effectively when there are multiple external stakeholders involved.

During the circuit breaker, AIA Singapore realised that it was an opportune time to equip their insurance agents with some basic social media skills in order to help boost sales through social media channels.

Wipro experienced a decline in E-commerce sales returns. Their Return on Ad Spend (ROAS) was below 1 despite a 5-digit ad spend while the Cost Per Acquisition (CPA) was on the rise.

Sime Darby Plantation’s legacy systems were slow, resulting in costly upgrades that limited the adoption of newer processes, as well as a lack of comprehensive communication among various systems in their ecosystem. Furthermore, information gaps, manual workflow handling, spreadsheet processes, and the lack of system-based controls all contribute to inconsistencies in data accuracy and oversight.

Needed to catch up with large eCommerce players like Lazada & Zalora before completely losing their market share in the online retail space.

Minimal visibility and data tracking in the sales supply chain with hopes to improve customer loyalty and engagement.

Covid-19 has forced many organisations to rethink their e-business strategies and Vinda Malaysia wanted an objective viewpoint on their e-business unit’s performance in order to move forward.

The different business divisions within the organisation found it difficult to create effective digital marketing campaigns.

JobStreet was unable to hold physical career fairs due to the pandemic, which disrupted their traditional recruitment strategy. They also had to deal with manual data entry processes for various employer information, which resulted in significant inefficiencies. The lack of a Content Management System limited their ability to manage content, limiting their ability to respond quickly to changing market demands.

Local manufacturing brand with dwindling sales as they struggle to compete on the smart cleaning products segment in a market dominated by international juggernauts such as Dyson, Roborock & Xiaomi.