This is OpenMinds

Following the pandemic, Bonia & Braun Buffel faced declining online conversions as well as low brand consideration among target consumers for leather goods. Furthermore, a lack of execution and management competency restricts effective strategy development and growth.

Local manufacturing and sportswear & sports gear brand owner with distribution dependency leading to lower profitability.

Covid-19 has forced many organisations to rethink their e-business strategies and Vinda Malaysia wanted an objective viewpoint on their e-business unit’s performance in order to move forward.

JobStreet was unable to hold physical career fairs due to the pandemic, which disrupted their traditional recruitment strategy. They also had to deal with manual data entry processes for various employer information, which resulted in significant inefficiencies. The lack of a Content Management System limited their ability to manage content, limiting their ability to respond quickly to changing market demands.

Minimal visibility and data tracking in the sales supply chain with hopes to improve customer loyalty and engagement.

Without a physical store, prospects and customers lack the in-store experience of familiar sales personnel that are able to create meaningful connections between the brand and in-store visitors. As a fully e-commerce brand, Jobbie set to discover new solutions to keep the brand consistently top-of-mind, especially in the competitive peanut butter market.

Nestlé Malaysia wishes to roll out a new series of products come mid 2021 but hopes to conduct an agile market penetration studies using an e-commerce and digital validation route.

Wipro experienced a decline in E-commerce sales returns. Their Return on Ad Spend (ROAS) was below 1 despite a 5-digit ad spend while the Cost Per Acquisition (CPA) was on the rise.

Physical retail outlets everywhere were badly hit due to Covid-19 and GNC Malaysia needed to ramp up its digital efforts to drive traffic to its e-commerce store.

URStore had to cope with challenges such as limited resource allocation and management, which were affected by the Covid-19 pandemic. This had an effect on the company’s operational efficiency and client prioritisation in order to convert high-interest leads.