Author: Siobhan Ting

Advertising to the Younger Demographic with TikTok

In Category: Content Marketing, Marketing, Media, OM x BFM, Social Media by Siobhan Ting

As of 2019, the app has 1 billion downloads, 500 million active users worldwide, and 4 million users in Malaysia alone...

Ephemeral Videos: Instagram Stories, YouTube Reels, and LinkedIn Student Voices

In Category: Content Marketing, Marketing, Media, OM x BFM, Social Media by Siobhan Ting

When Instagram launched the ‘Stories’ feature in 2016, the consensus was that it was unnecessary and a mere knock-off of Snapchat. Well, look at them now. After overtaking Snapchat, it’s been called Instagram’s ‘smartest move yet’, and other platforms were quick to take a page...