We are OpenMinds Group.
A self-funded MarTech consultancy group based in Malaysia. We work with brands across APAC and Europe on digital strategy, AI enablement, performance marketing, and technology integration.
Why we started OpenMinds®
We started in 2009 with a strong idea and no revenue. After a pivotal reset in 2012, OpenMinds Group grew into a multi-country MarTech group operating across Malaysia, Singapore, Hong Kong, and China. Today we serve 100+ brands — from regional SMEs to global MNCs — and influence tens of thousands monthly through training, talks, and digital advisory.
Years of Expertise
0
Team Members
0
+
Projects Completed
0
Brands Served
0
What we value
These are the eight principles that shape how we work, how we make decisions, and how we treat each other. They are not aspirational. They are operational.
Always Start with Why
Every brief, every campaign, every decision starts with understanding the why. It keeps our work purposeful and our clients aligned.
Default to Transparency
We share what we know, including what is not working. Transparency is how we build trust with clients and with each other.
Focus On Learning
The digital landscape shifts fast. We stay current because our clients rely on us to know what comes next.
Make An Impact
We measure output by results, not effort. If the work is not moving the needle, we change the approach.
Togetherness
Progress is collective. We move forward as a unit, take shared accountability, and put the team's outcomes above individual credit.
Choose To Be Positive
Genuine optimism. Not the performative kind. We choose to see obstacles as problems worth solving, and we back that up with action.
Be Biassed Towards Clarity
Clear over clever. If a strategy or a message needs a lengthy explanation to make sense, it is not ready yet.
Focus on Creating Value for the Team
The best work comes from people who feel invested in what they are building. We build teams, not just headcounts.
“More than anything, we want people to succeed, professionally and personally.”
Jan Wong, Founder and CEO of OpenMinds Group.
Forbes 30 Under 30 Asia 2017. 3x TEDx speaker.
Meet the team
OpenMinds Group operates across Malaysia, Singapore, Hong Kong, and China. Our team spans MarTech strategy, AI enablement, performance marketing, creative production, and technology — working in a flat structure where ownership sits with the people doing the work.
