5 Types of Engaging Social Media Posts
Postings = Oxygen to your social media platforms.
More often than not, content creators crack their head to produce content for their Facebook pages, Twitter and so on. No matter the struggle, it is vital for you to remain creative and craft some engaging content for everyday postings.
5 Types of Social Media Postings to keep a page running and breathing:
#1: THE VISUAL: Uploading pictures that capture attention
Visuals are naturally more eye catching. If we take a look at your Facebook newsfeed, it does not take long for you to realize that it is filled with activities and posts. With that in mind, visuals usually are more appealing and usually takes up more space in the newsfeed. Couple that with an interesting one line statement, you will have a higher chance of winning more viewers. Plus, your Facebook page name travels together with every share by your friend or a friend of your friend, it is basically getting the mileage you always hoped for.
#2: THE QUESTION: Asking questions and prompting feedback from fans
Fans love to be involved in your brand. When prompted correctly, they can be a tool for higher sales in the long run. Ask them questions and receive their feedback. Analyze their thoughts and utilize these feedback to improve your brand and service.
#3: THE BLANK: Leaving a blanked space for fans to engage
Allowing fans to have a say in your brand is what grows a brand today. Craft a sentence and leave a blank for fans to fill in their answers / thoughts so to increase engagement. Allowing fans to finish your sentence or write their own statuses enhances brand relation. Fans will feel more connected to the brand; remember it is all about your relationship with your customer that counts.
#4: THE BUZZ: Sharing tips related to your industry
Get on up with the latest happenings in your industry. Bring your fans up to speed by sharing with them any piece of article / information that concerns your industry. There are a few reasons why people like brand pages on Facebook, but one obvious fact is that they become fans because they relate to your brand. They are interested to know more and stay updated with latest announcements either pertaining to your brand or industry. So, share relevant news and keep your fans on their toes.
#5: THE FUN FACTOR: Incorporating humor
There is a child in every person. That goes for all your fans too. Do not limit or red tape your page’s content to only what is formal and serious. Throw in the fun! Add in a hint of humor to enlighten your fans. Having that said, do take precaution to not overstep the boundaries of fun. There are times when you are not sure of the “fun” content; one man’s meat is another man’s poison. Therefore, always run through those humor posts with your colleagues or superiors, better yet your content strategist or community manager. Above all, keep it light, clean and engaging, enough to bring a smile.
These are only a few to get you started on your everyday postings. Ultimately, you need to know your fans and craft a content strategy that suits your audience. Use the suggestions above wisely and creatively. Remember, crafting content for your social media postings is fresh air both to you and your fans. Keep it pumping!
What types of postings do you usually use and do you have any new and creative ones to share? I would love to hear from you!
Daryll’s passion as an entrepreneur has empowered him to be a mentor at YCM, TechStars and FutureLab and was recognised as the Top 10 Visionary Leaders on Beyond Exclamation 2018. He has since founded more than 5 companies and is a frequent guest KOL at BFM Radio. Daryll has consulted major brands across industries and is a frequent speaker on entrepreneurship, digital marketing and leadership. He is also a part time Digital Marketing trainer at TAP.