This is OpenMinds

Nestlé Malaysia wishes to roll out a new series of products come mid 2021 but hopes to conduct an agile market penetration studies using an e-commerce and digital validation route.

The different business divisions within the organisation found it difficult to create effective digital marketing campaigns.

URStore had to cope with challenges such as limited resource allocation and management, which were affected by the Covid-19 pandemic. This had an effect on the company’s operational efficiency and client prioritisation in order to convert high-interest leads.

Physical retail outlets everywhere were badly hit due to Covid-19 and GNC Malaysia needed to ramp up its digital efforts to drive traffic to its e-commerce store.

JobStreet was unable to hold physical career fairs due to the pandemic, which disrupted their traditional recruitment strategy. They also had to deal with manual data entry processes for various employer information, which resulted in significant inefficiencies. The lack of a Content Management System limited their ability to manage content, limiting their ability to respond quickly to changing market demands.

Minimal visibility and data tracking in the sales supply chain with hopes to improve customer loyalty and engagement.

Needed to catch up with large eCommerce players like Lazada & Zalora before completely losing their market share in the online retail space.

Covid-19 has forced many organisations to rethink their e-business strategies and Vinda Malaysia wanted an objective viewpoint on their e-business unit’s performance in order to move forward.

Following the pandemic, Bonia & Braun Buffel faced declining online conversions as well as low brand consideration among target consumers for leather goods. Furthermore, a lack of execution and management competency restricts effective strategy development and growth.

Sime Darby Plantation’s legacy systems were slow, resulting in costly upgrades that limited the adoption of newer processes, as well as a lack of comprehensive communication among various systems in their ecosystem. Furthermore, information gaps, manual workflow handling, spreadsheet processes, and the lack of system-based controls all contribute to inconsistencies in data accuracy and oversight.