This is OpenMinds

During the circuit breaker, AIA Singapore realised that it was an opportune time to equip their insurance agents with some basic social media skills in order to help boost sales through social media channels.

Nestlé Malaysia wishes to roll out a new series of products come mid 2021 but hopes to conduct an agile market penetration studies using an e-commerce and digital validation route.

Following the pandemic, Bonia & Braun Buffel faced declining online conversions as well as low brand consideration among target consumers for leather goods. Furthermore, a lack of execution and management competency restricts effective strategy development and growth.

Truvisor was challenged by a lack of resources to run marketing campaigns and managing multiple brands, each of which required its own marketing efforts. It’s also difficult to communicate effectively when there are multiple external stakeholders involved.

Needed to catch up with large eCommerce players like Lazada & Zalora before completely losing their market share in the online retail space.

Local manufacturing brand with dwindling sales as they struggle to compete on the smart cleaning products segment in a market dominated by international juggernauts such as Dyson, Roborock & Xiaomi.

Local manufacturing and sportswear & sports gear brand owner with distribution dependency leading to lower profitability.

Minimal visibility and data tracking in the sales supply chain with hopes to improve customer loyalty and engagement.

JobStreet was unable to hold physical career fairs due to the pandemic, which disrupted their traditional recruitment strategy. They also had to deal with manual data entry processes for various employer information, which resulted in significant inefficiencies. The lack of a Content Management System limited their ability to manage content, limiting their ability to respond quickly to changing market demands.

Covid-19 has forced many organisations to rethink their e-business strategies and Vinda Malaysia wanted an objective viewpoint on their e-business unit’s performance in order to move forward.