The eCommerce scene in Malaysia has seen growth over the last couple of years, especially with the participation of international players such as eBay and PayPal.
We knew that there will definitely be growth of online spending and eCommerce-driven activities but what we had to find out though, is how much progress have we made in Malaysia when it comes to eCommerce among urban consumers. And this became the basis of our research.
An online survey was conducted with more than 300 participants, randomly sampled and residing in the city of Kuala Lumpur; to find out how receptive are they towards eCommerce and what influences them in making a purchase decision.
Here are some key findings to the research:
1. 65% of them do shop online
2. While both genders are similar in number, the males seem to be more inclined towards online shopping
3. Most people do not mind spending between the range of MYR100 to MYR300 in a single purchase
4. The common payment method are still credit cards, contrary to popular belief of bank transfers
5. Group buying is still huge in Malaysia
6. The biggest gripe of buying online is not being able to view the product physically (this is a big one in Malaysia!)
7. Which is no wonder why that Malaysians are more inclined to make a purchase for products with detailed information
8. Mobile purchasing is still relatively new here
To cut the long story short, here’s an infographic we put together for your viewing pleasure (click for larger view):
Jan Wong is an online strategist, youth advocate and entrepreneur who started at the age of 17. He is the founder and director of two growing businesses, a consultant in a local branding firm, a part-time lecturer at APIIT/UCTI, a certified e-commerce consultant and has recently published an academic article at the Global Communications Conference. He is also involved as a catalyst partner with Global Entrepreneurship Week (GEW) to inspire entrepreneurs nationwide.